Setter Kit · Private

Welcome to Uprise.

Everything you need to set for us is on this one page. Read it once top to bottom, then keep it open while you dial. If something here conflicts with what Rio tells you directly, Rio wins.

The job, in one paragraph

You call business owners, get them talking about how they get customers, find the thing that is not working, and book them onto a call with Rio. That is the entire job. You do not sell, you do not quote prices, you do not explain packages. The cold call books the meeting. The meeting does the selling, and Rio runs the meeting.

The one rule that is never broken: you never pitch on the cold call.

The moment you pitch, you sound like every other agency call they get that week. Questions book meetings. Pitches get "we're all good, thanks bud." If you feel a pitch coming up your throat, ask another question instead.

Your stat is booked AND showed. A meeting that no-shows counts for nothing, so confirmations and reminders are part of your job, not extra.
You own the next touch, always. "He said he'd call back" is not a state a lead can be in. Every lead has a next action with your name on it.
Never invent numbers or claims. If you do not know the answer, say "good question, that's exactly the kind of thing Rio covers on the call." Never guess stats, prices, or client names.

What you are booking for

Uprise runs the growth engine for local service businesses: paid ads on Meta, the landing pages and websites the ads need, tracking so every dollar is accounted for, and the follow-up systems that turn leads into booked jobs. The client pays a flat monthly rate plus their own ad spend.

What you say on the phone if asked what we do:

Locked line"We fix the leak between somebody wanting to hire you and actually booking. Ads, the page they land on, and the follow-up so nothing slips."

Proof you are allowed to reference (all true, keep it to one sentence):

We run a live ad campaign for a Miami home services company right now, leads coming in tracked end to end.
For auto shops specifically: we build full site previews with instant quote forms before a shop ever pays us a dollar. Owners get shown, not told.
Do not quote prices, ranges, or guarantees. Pricing depends on scope and Rio sets it on the call. If pushed: "depends what's actually broken, that's what the call figures out. It's 15 minutes and it costs nothing."

Who we call: auto customization and wrap shops

One niche at a time. Right now it is wrap shops, tint shops, PPF and auto customization. You will get a fresh lead list every day with the business name, number, and a note on what we spotted.

Good fit, push for the booking

Shops with a crew or more than one location. If several people work there, they can take more cars.
Busy on Instagram but weak on capture: no website, link-in-bio goes to gift cards or YouTube, quotes happen in DMs.
Owner mentions missed calls, slow DMs, or tire kickers. That is the pain we solve. Dig there.

Bad fit, get off politely

Solo operator who is slammed. "I can't take on more work" means more leads are worthless to him. Thank him, mark it, move on.
Take the no when you hear it. Selling past a real no burns the number and your energy. A clean exit keeps the door open for later.

The call: conversation first, script never

This is a frame, not a script. If you sound like you are reading, the call is already dead. Know the frame cold, then talk like a person.

1Open with a real question about THEIR shop

Your lead list has a note column. Which opener you use depends on whether it's filled in.

Note has something (use it)"Hey, is this the owner of [shop]? ... I was looking you guys up before this call and noticed [the note: quotes only happen in your DMs / no website, just the Instagram / your bio link goes to gift cards]. Is that on purpose, or just never got around to it?"
Note is blank (default)"Hey, is this the owner of [shop]? ... I work with wrap shops and I've got one quick question: when somebody wants a quote from you guys, where does that actually happen? Phone, DMs, they walk in?"

Both versions open a conversation about their business instead of your offer, which is why neither can be killed with "we're all good." The question has to be one they answer with a story, not a yes or no.

2Get curious, let them talk

Whatever they answer, ask about it. You already know the three problems shops in this niche have, so steer gently toward them:

Quotes start in the DMs and sit. Someone messages at 3am, waits until morning, half of them ghost by then.
No record of who asked. Requests live across DMs, texts to a personal cell, and walk-ins. Nobody can say how many quotes went unanswered last month.
Tire kickers eat the day. "How much for a wrap" with no car, no budget, no timeline. The serious buyer waits behind ten of those.

The magic question once they are talking: "how have you guys solved that so far?" Then listen.

3Become the solution without pitching

The turn"I hear that a lot honestly. What's been working for other shops is fixing exactly that piece, so the quote hits your phone with the car and photos already attached instead of twenty messages back and forth. Have you guys tried anything like that or no?"
If no: book it. "Worth 15 minutes to see it? The founder walks you through what it'd look like for your shop, no charge, and if it's not for you, you tell him and that's that. Does tomorrow at 3 work or is later better?"
If yes: dig in. What did they try, what happened, where did it break. The gap in their answer is what you book the call on.

Objections

Log every objection you hear in your EOD report. Anything that comes up 3 or more times gets a scripted answer added here. That is how this sheet grows.

They sayYou say
"We're all good" / "we don't need anything""Totally fair. Before I let you go, one thing: when someone DMs you for a quote at night, what happens to it until morning? ... That's the only thing I was calling about."
"We already have a guy" / "website's being made""That's good, most shops we talk to have something in motion. How long's it been in the works? ... The call isn't about replacing anyone, it's 15 minutes looking at what's leaking right now."
"How much is it?""Honest answer: depends what's actually broken, and I'm not the one who prices it. The call is free and Rio will give you a straight number on it. Worth 15 minutes?"
"Just send me some info""I could, but a PDF won't look at your shop. Tell you what, the founder builds a preview of what he'd do for your specific shop, then you're judging something real. Fair?"
"Is this a scam / one of those agencies?""It's a cold call, so I get the guard being up. We're a Miami growth agency, you can see the work at uprisegrowth.io before any call. I'm not asking you for anything today except 15 minutes this week."
"You sound young""Yeah, and I'm not the one you'd be working with. The founder builds these systems himself, that's who the call is with. Judge the work, not my voice."
A real, final noTake it. "All good, appreciate the straight answer. Good luck with the shop." Mark it and move on. Never sell past a real no.

Booking

Book while they are on the phone. "Does tomorrow at 3 work?" beats "I'll send a link" every single time. Calendar link: book.uprisegrowth.io. You enter their name, phone, and business while talking.
Business hours ET only, and never stack two calls in the same hour. Rio closes every meeting personally.
Confirm same day, remind morning of. A quick text in your own words: "Locked in for tomorrow 3pm with Rio from Uprise. He'll have looked at your shop before the call." No-shows get one reschedule attempt, then back in the pool.
Hand off context. The moment you book, drop a note in Discord: shop name, who you talked to, what pain they admitted, anything they tried before. Rio walks in loaded because of your note. This is also what makes your booking count.

The daily loop

200fresh leads delivered to you daily
100-150dials per day, this is the job
3 / 400bookings per dials, the benchmark

That benchmark means real days of dialing between bookings is normal, especially week one. Volume plus the frame wins. The people who lose are the ones who stop in week two because it "feels" like nothing is moving.

End of day report (Discord, every day you dial)

Dials:
Conversations (5+ min):
Owner conversations:
Booked:
Showed (from earlier bookings):
Objections heard (tally each):
Best call of the day (2 lines, what worked):
Worst call (2 lines, what died and where):

The objection tally is not admin work. It is how your objection sheet gets sharper every week, and it is the first thing we review together.

Comp

20% of the client's first collected payment on every deal you set that closes, paid to you when the client pays. Uncapped.

Once your first close lands, a $25 bonus per booked call that shows gets added on top, forward from there.

Performance upside is real and it goes on paper. After your first two weeks of full dialing we set targets together off your actual numbers, and hitting them moves comp beyond straight commission. Written, not vibes, so nobody is guessing later.

Commission-only means exactly what it sounds like: no closes, no pay. It also means nobody caps you. The setter who proves this lane runs it as it grows.